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Confessions: Annoying habits of an overly-conscientious marketer
With great internet knowledge, comes great internet responsibility. A hyper-awareness of how I use the internet for marketing makes me do some weird things.Psst! These are my secrets....
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Writing for the Web—Don't listen to your English teacher!
Most of us learned how to write in a system that encouraged us to fill the page. Remember when a teacher said to write two pages, single-space? We filled our papers with adjectives, extra details and...
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Microsoft Outlook Syndrome - You don’t have to suffer anymore
Small businesses all over the country suffer from a painful, costly, and debilitating disease called Microsoft Outlook Syndrome. The cause is sometimes hard to pin down, but the symptoms are clear and...
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“Is Anybody Reading This?” Writing Content for the Web [Webinar Recording]
Thank you again to everyone who joined us for the Writing Content for the Web webinar. If you want to see it again, or if you missed it the first time around, check out the slides and transcript...
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My site is broken! How to talk to developers to get help fast.
“My site is broken” is one of the worst phrases in the universe. Horrible for you, Ms. Client, because you’re faced with frazzled technology you’re unable to fix yourself. It stinks for web developers...
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Secrets to Working with a Marketing Agency
Establishing a strong online presence is a challenging process, one that many businesses lack the resources to do without help. Whether you need a new website or content marketing services, there are...
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A 3-Step Start to Great Results
As I sit down to write this blog post it's painfully clear that my topic should have something to do with the challenges related to producing quality content. You see, according to our editorial...
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NPR & Content Marketing Genius
A longer commute to the new Digett offices means I spend much more time listening to the radio. I started listening to NPR a few months back, and recently it occurred to me that it’s the poster child...
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Practice: The Only Effective Antidote to Sucking
Q: Why do most agencies suck at digital marketing?A: Because it’s freakin’ hard.I don’t mean the kind of hard that means we have to learn some new skills, while we certainly do. I don’t mean the kind...
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Digett has a dream team to help your idea take root and grow
I recently attended a Web development conference in Portland, Oregon. One session stood out for me as encouraging and as a good reminder as we go forward — The Engineer, The Designer, The Dictator by...
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DrupalCon Portland: It's About the Community
While DrupalCon Portland ended nearly three weeks ago, some of us are just now decompressing from the experience. Spending a week with 3,300 attendees learning about and contributing to Drupal was both...
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The Sad State of Web Content
You don't have to have listeners to flap your gums on the web. You are in fact, encouraged by a whole pack of gum-flapping marketers, authors, and publishers to join the noisy pack. You might even...
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Building A Portfolio The “Right” Way
In my last blog, I mentioned the steps in creating a personal identity. Branding yourself is an important step in building a portfolio. Your portfolio will be branded with your personal identity and...
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Making Blister Packages Reusable
When creating packages we aim to sell the product, but did we think about how the package gets used after the product is opened? For manufacturers and designers this is something we consider when...
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Do Less, Do Better, Get More
If, as Joel Gascoigne writes from Javea, Spain in a recent post, “The key to startup productivity is managing energy, not time,” then a similar concept applies in marketing.The idea that “in content...
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Are You Keeping Your Email Opt-Ins Above-Board?
If you’re like many of our clients, you’ve got a list of people to whom you are sending content (routinely or not). You may have been emailing this list for years, adding email addresses of prospects,...
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Need a Great Web Developer? Hire Through Codeup.
Whether you’re a startup or well-established San Antonio business, finding developers can be difficult; it can take months — even a year or two — to find a skilled developer. But this year we found and...
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The Best Way to be a Better Business
Digett’s weekly team lunch is a great opportunity for us to strengthen team bonds by talking about something other than work, as well as the best way we’ve found to keep everyone in the loop on all...
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"P" is for Product, Above All
In classic marketing academia, the so-called "Four P's" comprising the "marketing mix" are product, price, place, and promotion. Since the dawn of the age of mass media, the marketer's job may have...
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Relationships that Last: Transforming the Relationship with Your Agency into...
In the spirit of the month of February and Valentine's Day...Can we be sappy?Will you be our Valentine?read more
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